10 Powerful Ways to Share Your Creative Content and Strengthen Your Brand Presence
Sharing your new content across platforms creates a strong, cohesive brand presence that establishes trust, credibility, and reliability among your audience. Plus, it's fun to showcase your new creative assets! To help you get the most leverage out of your visual content, here are 10 places where you can share your images.
Quick Note: The platforms where you can use your images depend on the usage license. If you’re unsure about what types of media your license includes, check with your photographer and discuss how to expand it. You can learn more about usage and licensing here.
1. Website
Let’s start with the most obvious—your website. Your website is the digital face of your brand, and fresh, high-quality visuals can make a big impact. Whether it's updating your homepage, product pages, or blog, new images can help keep your site engaging and visually appealing.
Why It’s Important: Your website is often the first place potential customers visit, and first impressions matter. Premium visuals can help establish credibility, make your site more engaging, and encourage visitors to explore further or make a purchase.
2. E-Commerce Platforms
If you’re an e-commerce brand, don’t forget about the other websites where your products are listed, such as Amazon or Etsy. High-quality images are crucial for making your products stand out in these marketplaces, and they can significantly influence purchasing decisions as customers know exactly what they're going to receive.
On e-commerce platforms, your images are often the deciding factor for customers. Clear, professional visuals can differentiate your products from competitors, increase click-through rates, and ultimately lead to higher conversion rates.
3. Social Media (Organic)
Social media platforms like TikTok, Instagram, Facebook, and LinkedIn are perfect for sharing your new visuals organically. These platforms thrive on fresh content, and sharing your images here can boost engagement, increase your following, and reinforce your brand’s visual identity.
Social media is where your audience likely spends a significant amount of time. Consistently posting scroll-stopping visuals keeps your brand top-of-mind, encourages user interaction, and helps you reach a wider audience organically.
4. Paid Ads
Leverage your creative assets in paid ad campaigns across platforms like Facebook Ads, Google Ads, and Instagram Sponsored Posts. High-quality visuals are key to grabbing attention in crowded feeds and can improve the performance of your ads by making them more appealing and memorable.
In the competitive landscape of paid advertising, striking visuals can make or break your campaign. Eye-catching images increase the likelihood of your ads being noticed and clicked on, leading to better ROI on your advertising spend.
5. Print Materials
Don’t overlook print! Use your visuals in postcards, signage for booths at farmers' markets or conferences, one-pagers, and more. Print still has a powerful impact, especially for local or targeted marketing efforts.
Print materials can leave a lasting impression, especially in face-to-face settings like events. High-quality images in print can convey professionalism and attention to detail, helping to establish trust and connection with your audience.
6. Promotional Materials
Incorporate your new images into your promotional materials, such as email newsletters, flyers, or brochures. Visual content in emails, for example, can significantly increase click-through rates and overall engagement.
Promotional materials are often how your audience stays informed about your brand. Including fresh visuals in these materials keeps them engaging and can drive better responses, whether it’s more clicks in an email or more product sales.
7. Menus
For restaurants or food brands, updating your menus with new images can make a huge difference. Don’t forget about digital menus on platforms like Grubhub and DoorDash, where enticing visuals can drive more orders.
In the food industry, people eat with their eyes first. High-quality images on menus can tempt customers to try new items, directly impacting your sales, and improve the customer experience as customers know what to expect when the dish they ordered comes to their table.
8. Cookbooks
If you’re in the culinary space, consider using your new visuals in a cookbook. Whether it's a published book or an e-book, custom images are essential to making your recipes come to life and enticing readers to try them out.
Cookbooks are as much about the visual experience as they are about the recipes. Beautiful images can inspire readers to explore new dishes, elevate the perceived value of your cookbook, provide home cooks more confidence in the kitchen, and strengthen your brand in the culinary world.
9. Editorial (Magazines & Newspapers)
Magazines and newspapers are always looking for compelling visuals to accompany their articles. If you have a story or product that’s newsworthy, pitch it to editorial publications along with your new images.
Getting featured in editorial publications can significantly boost your brand’s visibility and credibility. Creative images make your pitch more appealing and increase the chances of your story being picked up and published.
10. Google My Business Listing
For local businesses, updating your Google My Business listing with fresh visuals can help you stand out in local search results. High-quality images can entice potential customers to visit your location, order a specific menu item, or engage with your services.
Your Google My Business listing is often the first thing people see when searching for local services. Fresh, professional images can make your business more attractive and trustworthy, leading to more visits and inquiries.
By sharing your creative content in these 10 places, you’ll create a strong, cohesive (and delicious!) brand presence that resonates with your audience.
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Cheers, Ashley