Route to India

Fresh packaging for Yoga Pops'
launch into a nationwide retailer

As Route to India prepared for products (Yoga Pops) exciting launch into a nationwide retailer, they wanted to update the product packaging to both highlight their product's health benefits and quickly show consumers what the product (popped water lily seeds in a variety of flavors) inside the packaging looks like! We worked with Route to India to capture new product shots for six different flavors of Yoga Pops. The packaging designer at Brandparents incorporated these shots onto the new packaging, showing off each flavor's light and crunchy texture and roasted and perfectly spiced taste! We also captured styled shots of Yoga Pops' Tandoori Masala, Chocolate Chakra, Truffle Tantra, and Curry Dusted flavors. The goal of these photos was for viewers to see the ingredients found in each flavor, therefore quickly gain an understanding for what each kind would taste like. Yoga Pops are not only a light and crunchy, better-for-you snack, they're also made locally in Minneapolis and hand-roasted, spiced and packaged in small artisanal batches. Learn more and shop Yoga Pops here. (https://www.routetoindia.com/ )