Route to India

Fresh packaging for Yoga Pops'
launch into a nationwide retailer

As Route to India prepared for their Yoga Pops exciting launch into Target, they wanted updated product packaging to both quickly highlight their product's health benefits and show consumers what the product inside the packaging (flavored popped water lily seeds) looks like!

We worked with Nalini from Route to India to capture product shots for six flavors of Yoga Pops. The designer at Brandparents incorporated these shots onto the new packaging, showing off each flavor's light and crunchy texture and perfectly spiced taste!

Additionally, we captured styled shots of Yoga Pops' Tandoori Masala, Chocolate Chakra, Truffle Tantra, and Curry Dusted flavors. The goal of these photos is for viewers to see the ingredients found in each flavor profile, therefore instantly gain an understanding of each variety’s taste (as the saying, goes, “a picture is worth a thousand words”). Yoga Pops are not only a light and crunchy, better-for-you snack, they're also locally made in Minneapolis and hand-roasted, spiced, and packaged in small artisanal batches. Learn more about Route to India’s story and shop Yoga Pops here.